Home » Tell a Friend -- Word of Mouth Marketing: How Small Businesses Can Achieve Big Results by Arnon Vered
Tell a Friend -- Word of Mouth Marketing: How Small Businesses Can Achieve Big Results Arnon Vered

Tell a Friend -- Word of Mouth Marketing: How Small Businesses Can Achieve Big Results

Arnon Vered

Published July 1st 2007
ISBN : 9780615147758
Paperback
160 pages
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 About the Book 

Many Small Businesses rely solely on Word of Mouth to build their business. Finally, there is a guide that lays out clear strategies that will get more people talking positively about them. Former Bain & Company consultant and small businessMoreMany Small Businesses rely solely on Word of Mouth to build their business. Finally, there is a guide that lays out clear strategies that will get more people talking positively about them. Former Bain & Company consultant and small business marketing veteran Arnon Vered, has taken the best practices of Corporate Word of Mouth marketing and translated them into practical advice every Small Business can follow. Readers can skim the book in less than 30 minutes: Each chapter begins with a one-page The Big Idea section and ends with a chapter summary and easy-to-implement exercises.